Step 5 of 7 · Consumer Behavior
Subscribers, retention, share
Month 2 · Lumen
Most subscribers are renewing. Trust and customer experience are doing their job.
Subscribers
0
Retention
0.0%
Revenue
$0
Net Profit
$0
Coach's note
Healthy cohort growth — 895 new subscribers more than offset 145 churn. Brand trust is doing its job.
Biggest segment win
Habitual, brand-loyal — respond to Premium Craft and trust-building.
+220subscribers vs last month
Biggest brand movement
From 48 to 56 out of 100 — the meter that swung most this month.
+8.0points