Step 4 of 7 · Consumer Behavior
Segments, competitors, brand trust
Select a round
Total Subscribers
5,720
Of which new
2,174
Of which retained
3,546
Retention
82.0%
Brand Trust
69 / 100
Social Proof
64 / 100
Since R2
Brand trust climbed and the funnel kept feeding it — the assets you planted are compounding. Don't reset the dial.
Brand trust
+7.0
Social proof
+8.0
Retention
+4.0%
Net subscribers
+750
Which kind of consumer is your brand winning? Compare absolute counts (left) with share-of-segment captured (right).
Subscriber count
Share of segment (%)
Brand trust and social proof accrue, but decay if neglected. New vs. retained subscribers shows whether you’re feeding the top of the funnel or relying on past wins.
Brand trust · social proof · message-market fit
New vs. retained subscribers