Step 4 of 7 · Consumer Behavior
Segments, competitors, brand trust
Select a month
Total Subscribers
5,720
Of which new
2,174
Of which retained
3,546
Retention
82.0%
Brand Trust
69 / 100
Social Proof
64 / 100
Since M2
Brand trust climbed and the funnel kept feeding it — the assets you planted are compounding. Don't reset the dial.
Brand trust
+7.0
Social proof
+8.0
Retention
+4.0%
Net subscribers
+750
Which kind of consumer is your brand winning? Compare absolute counts (left) with the share of each segment’s demand you took from the other brands in your market (right) — that share is measured against your cohort, not against the whole segment, so 100% would mean every brand but yours went home empty-handed.
Subscriber count
Share of segment demand vs. your cohort (%)
Brand trust and social proof accrue, but decay if neglected. New vs. retained subscribers shows whether you’re feeding the top of the funnel or relying on past wins.
Brand trust · social proof · message-market fit
New vs. retained subscribers