ModernSims

Step 3 of 7 · Consumer Behavior

Decision form

Product, price, message, channel mix

Preview mode — interactive but no data is saved.

Budget Available

$21,500.00

Allocated

$3,500.00/ $25,000.00

COGS / sub$12.00/mo
Effective Price$16.00/mo
Margin / sub$4.00/mo
BrewCraft roastery sample table — Product & Pricing

Offering — Product & Pricing

“Every morning Hayes pulls a sample roast off the cooling table and tastes it before anyone else does. Quality is what subscribers pay for; novelty is what they stay for; sustainability is what they tell their friends about. Set the recipe — and the price — they’ll actually open their email for.”

Product Recipe

what's in the box

Three dials that decide what shows up in the box each month. Quality is the floor, novelty keeps people opening the email, sustainability is what they brag about. Each level adds to your COGS — pick the recipe your target segment will actually pay for.

Product Quality
3
1+$2.00/sub5
Novelty & Variety
3
1+$1.00/sub5
Sustainability
3
1+$1.00/sub5

Pricing Strategy

the sticker price

The number on the checkout page and the size of any promotional cut. Price too high for a segment and the demand multiplier collapses; discount too hard and brand trust quietly erodes.

Range: $8.00–$30.00 per month.

0%
0%30%

Subscription Model

pricing & commitment

How long customers commit, and whether you sweeten the first bag. Longer terms drop the effective monthly price and lift retention — but Discoverers especially won't sign up for a long lock-in. Trial offers boost acquisition for one round at the cost of that round's revenue on new subs.

i.Commitment Length
ii.Trial Offer
Current Selection
Monthly/No Offer
baseline price·baseline retention·0% revenue impact
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