Designed for university business courses

Where business
students learn by doing

Premium educational simulations where students make the strategic decisions that shape real businesses. Learn by doing, compete to win.

Start your journey

How it works

Three steps to a full semester of strategic decision-making.

Pick a simulation. Students compete in teams. The engine takes care of the rest.

Instructor

01

Pick & configure

Choose a simulation, set the rounds and starting conditions. ModernSims auto-generates a 6-character class code your students use to enroll.

Students

02

Teams make decisions

Each simulation has its own decision set — pricing, positioning, operations, service quality. Every round, on a deadline.

Engine

03

Compete and learn

The engine resolves the round across customer segments and reveals revenue, market share and rankings — beautifully.

The Decision Room

Every round, students think like a real business team.

Whether they're launching a product, building a brand, or running a service — every choice ripples through customer segments with their own preferences and price sensitivity.

Product & service quality
Pricing & positioning
Advertising & channel mix
Distribution strategy
Salesforce & staffing
Customer experience
Promotions & loyalty
Market research

Smart Home Device — Round 4

Decision Worksheet · Team Aurora

Submitted ✓
Energy efficiency
8
Smart home integration
9
User interface quality
7
Security features
9

Price Tier

Targeting Tech Enthusiasts & Luxury

Premium

Built for the modern classroom

Editorial polish meets Bloomberg-grade data.

Everything instructors need to run, grade and analyze a competition. Everything students need to feel like real operators.

Multi-segment engine

Each simulation models distinct customer segments with their own price sensitivity, preferences and behaviors. Decisions cascade through every one.

Class codes & rosters

One 6-character code per simulation. Students self-enroll, instructors assign teams. CSV import for full rosters in one click.

Analytics dashboard

Bar, radar, pie and trend charts across teams and rounds. Drill into segment-level performance or export a full CSV.

Market research reports

Purchasable insight reports tailored to each simulation let students invest in better information when they need an edge.

Deadlines & amendments

Round-level deadlines with countdowns. Students can request amendments; instructors approve or reject in a click.

Award-show results

Cinematic round reveals — numbers fade in, charts draw themselves, the winning team earns a refined gold badge.

Coral-toned smart home speaker on a warm peach surface

5 Rounds · Smart Home Device

Marketing Simulation

Compete on pricing, product features and channel strategy in a multi-segment consumer electronics market.

$34.99 / student
4-month access
Free for instructors
Craft coffee subscription kit — kraft mailer, coffee bag and espresso cup on sage linen

4 Rounds · Subscription Coffee

Consumer Behavior

Position a subscription coffee brand by understanding what truly drives loyalty across segments.

$19.99 / student
4-month access
Free for instructors
Boutique hotel reception desk with brass bell and succulent under violet ambient light

4 Rounds · Boutique Hotel

Services Marketing

Run a boutique hotel through pricing, staffing, service quality and brand-building decisions.

$19.99 / student
4-month access
Free for instructors

Ready to bring your classroom to life?

Give your students a hands-on learning experience they won't forget.