Designed for university business courses

Where business
students learn by doing

Premium educational simulations where students make the strategic decisions that shape real businesses. Learn by doing, compete to win.

Start your journey

How your course runs

Set the course.
Keep your focus on teaching.

Routine delivery follows your schedule. You stay close to the moments that need your judgment.

  1. Configure once

    Choose the course, organize sections, and set your round deadlines.

  2. Students learn by doing

    Students make decisions, apply concepts, and explain the thinking behind their choices.

  3. Routine work runs

    Scheduled rounds, automated grading, and feedback keep the course moving.

  4. Review and teach

    Spot-check grades, handle exceptions, and discuss what students have learned.

Assessment with faculty oversight

A common rubric.
A useful next step.

Students see how their work was assessed. Faculty can review the reasoning and retain control of grades.

Student marketing plan

Illustrative excerpt

Turning a decision into a rationale

Intro to Marketing · Target market & positioning

“We chose convenience-focused students as our primary segment. Our $24 price and campus pickup channel support their need for a simple, affordable option. We allocated 60% of our promotion budget to campus creators because they reach this audience where it already spends time. Our next step is to test whether convenience matters more than a lower price.”

Recorded decisions in this example

Target segment
Convenience-focused students
Price
$24
Channel
Campus pickup

Applied learning rubric

Levels 0–4

Select a criterion to explore the feedback.

Meets expectations

Use of Evidence

The price, channel, and promotion allocation support the recommendation. To strengthen the argument, explain the trade-off behind one of these choices.

Use of Evidence. Example level 3 of 4. Meets expectations. The price, channel, and promotion allocation support the recommendation. To strengthen the argument, explain the trade-off behind one of these choices.

Faculty review and grade overrides remain available.

Explore the criteria above. Excerpt, decisions, feedback, and levels are illustrative.

Support for Assurance of Learning

Make learning visible across your program.

Bring evidence from the classroom into your school's AACSB Assurance of Learning process, with outcomes connected to the skills students demonstrate.

Build an evidence base around the competencies your program wants students to demonstrate.

  • Map course assessments to your learning goals, with our help
  • Agree what meets expectations for each goal
  • See attainment by assessment criterion

Learning evidence

Illustrative data

What can students demonstrate?

Intro to Marketing · 24 individual reports
Use of evidence19 of 24 meet or exceed

5 below · 13 meet · 6 exceed expectations

Concept application21 of 24 meet or exceed

3 below · 13 meet · 8 exceed expectations

Decision alignment18 of 24 meet or exceed

6 below · 13 meet · 5 exceed expectations

A starting point for a faculty conversation

Where could students better connect their recommendations to their actual decisions?

Your school defines its goals and assessment process.

ModernSims is not affiliated with, licensed by, or endorsed by any accrediting body. Assessment design, targets and accreditation decisions remain with your school and its faculty.

Coral-toned smart home speaker on a warm peach surface

Smart Home Device

Marketing Management & Strategy

Compete on pricing, product features and channel strategy in a multi-segment consumer electronics market.

Semester access

Free for instructors

Craft coffee subscription kit — kraft mailer, coffee bag and espresso cup on sage linen

Subscription Coffee

Consumer Behavior

Position a subscription coffee brand by understanding what truly drives loyalty across segments.

Semester access

Free for instructors

Boutique hotel reception desk with brass bell and succulent under violet ambient light

Boutique Hotel

Services Marketing

Run a boutique hotel through pricing, staffing, service quality and brand-building decisions.

Semester access

Free for instructors

A plum delivery backpack and a sealed takeaway bag beside a phone showing gold delivery routes across a coastal city map.

Food Delivery App

AI in Business

Lead AI adoption at a food delivery app. Choose which AI systems to launch, govern them well and answer for them when one fails.

Semester access

Free for instructors

Open notebook with a fresh marketing plan, brand swatches and a small persona card on warm cream linen

Launch Your Own Brand

Intro to Marketing

Principles of Marketing in four rounds — segment, brand, price, promote. Each student launches their own brand from scratch.

Semester access

Free for instructors

Insulated bottles in teal, coral, violet, gold and sage on a sunlit campus desk beside an open notebook.

Insulated Drinkware

Product & Brand Management

Take over a young drinkware brand that went viral and turn the moment into a lasting brand across six years.

Semester access

Free for instructors

A navy linen-bound annual report on a slate-blue stone desk, with an AI processor chip resting on it and a brass fountain pen beside it.

AI Company

Corporate Finance

Step in as CFO of a newly public AI company. Fund its growth, manage its debt and earn its shareholders a return.

Semester access

Free for instructors

Vibrant coral Hour wellness beverage can on a warm cream-pink plaster surface in direct afternoon sun

Wellness Beverage

Social Media Marketing

Run social for a wellness beverage brand. Define voice, ride cultural moments, survive a crisis across four quarter-long campaigns.

Semester access

Free for instructors

Every product is priced per student. Instructors can request pricing for their course. Contact us

For instructors evaluating

Walk through it before you adopt it.

See exactly what your students experience, plus the instructor dashboard. About 8 minutes, no signup.

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