For instructors
Pick a simulation and we’ll walk you through one round end-to-end — the briefing your students read, the decisions they make, the results they see, the case study they answer. Plus a look at what you see on the instructor side.

Subscription Coffee
Position a subscription coffee brand by understanding what truly drives loyalty across segments.
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Boutique Hotel
Run a boutique hotel through pricing, staffing, service quality and brand-building decisions.
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Wellness Beverage
Run social for a wellness beverage brand. Define voice, ride cultural moments, survive a crisis.
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Launch your own brand
Principles of Marketing in four rounds — segment, brand, price, promote. Each student launches their own brand from scratch.
Take the tour