End of tour · Adopt

Bring Intro to Marketing into your course.

Three ways forward — ranked by commitment. Start where you are.

Primary

Get a free instructor account

Tell us a bit about your course and we’ll set up your account with a sandbox Intro to Marketing course already seeded. Typically same-day.

Lower commitment

Walk a colleague through this

Copy the tour link and send it to a department peer. They’ll get the same six-step instructor walkthrough, no signup required.

The promises

  • Free for instructors — only students are charged, and only when they enroll.
  • Individual-play by default — each student launches their own brand from scratch, so grading is per-student with nothing for you to allocate.
  • Coherence-graded, not profit-graded — every decision earns or costs specific points against the segment students picked in R1, and the rule is shown.
  • Late students catch up cleanly — the sim stacks prior rounds into one form and retroactively scores them, with the late penalty flagged.
  • Maps to Principles of Marketing chapter-by-chapter — R1 STP, R2 brand, R3 pricing, R4 IMC. Drop it in alongside the textbook you already use.