Bring Intro to Marketing into your course.

Two ways forward. Start where you are.

Primary

Get a free instructor account

Tell us a bit about your course and we’ll set up your instructor account with your own Intro to Marketing course, ready to share. We confirm the ready date when we reply.

Lower commitment

Walk a colleague through this

Copy the tour link and send it to a colleague in your department. They get the same walkthrough. Five steps, no sign-up: briefing, how to play, decision form, results and instructor view.

The promises

Free for instructors. Only students are charged, and only when they enroll.
Individual play. Each student launches their own brand from scratch, so grading is per student with nothing for you to allocate.
Graded on coherence, not profit. Each decision earns or loses points by a named rule the student can see.
Late students can catch up. Missed rounds stay open in the same plan, and each late round costs 15 coherence points.
Follows the core sequence: segmentation, targeting and positioning in round 1, product and brand in round 2, pricing in round 3, promotion and distribution in round 4.