Step 4 of 5 · Intro to Marketing
Coherence score and rule breakdown
How the engine read Anchor Bars's plan this round — coherence score, signal breakdown, and what to carry into the next decision.
“Every part of the plan reinforces the same story.”
Your coherence is a weighted blend of four dimensions. Each one tells you which part of your plan landed and which one needs another pass.
Segment Fit
Does every choice fit the segment you picked?
2 signals fired · +18.0 pts vs base
Brand Coherence
Do archetype, voice, price, and IMC tell one story?
3 signals fired · +19.0 pts vs base
Positioning
Is the line specific, confident, and proven?
2 signals fired · +11.0 pts vs base
Positioning sub-axes
Specificity
Confidence
Proof
SWOT clarity
Honest about strengths and threats?
No signals from this dimension fired this round — projected on the base. Scored fully when later rounds fill it in.
Weighted total · Round 2
Each coherence rule the engine ran against your plan, grouped by area of marketing. The bar shows how much that area moved your score; the deltas underneath show the individual signals.
Archetype × segment fit
Your "sage" archetype fits your target segment — segment 3 responds to that voice.
Archetype × category fit
"sage" reads naturally in the skincare category — the archetype and the product class reinforce each other.
Feature focus
Product feature set is focused — 3 features sit in the sweet spot, enough to differentiate without bloating the brand promise.
Coherence is your primary score; this is what the engine projects the plan would produce against the targeted segment.
Market response
79 / 100
Units sold
8,910
Revenue
$31,185.00
Estimated profit
$17,152.00
Intro to Marketing scores plans, not head-to-head competition. These estimates show what the targeted segment would respond with given the coherence of your plan.
Round 2 chose the Sage archetype with 3 product features. The market reads this as a strong pairing with your R1 Loyalist target — your brand voice will pull the segment, and the feature set proves the claim. Hold the line in R3: premium pricing supports this position; penetration pricing would undo it.