Step 4 of 6 · Social Media
Reach, sentiment, conversion
On the Cover · Drop 02
Hour · in print
Drop
02
Cover line
Voice contract honored. Sentiment lifts; algorithm favor compounds.
Voice coherence
70/100
+4 pts vs prior drop
Cultural capital
62/100
Category presence
Drop revenue
$32,900.00
0.84× ROAS · in the red
In This Issue · The Week Spread
01
Day
founder podcast clip
+12
unicorn raise rumor
-8
Net +4
02
Day
study misquoted news
+16
03
Day
competitor diss
+20
04
Day
Crisis
creator off brand
+82
05
Day
06
Day
07
Day
founder podcast clip
Reacted on day 1 with archetype-on-voice content. Moment window was open; full credit.
unicorn raise rumor
Sat out a moment your archetype would have owned — missed lift.
study misquoted news
Reacted on day 2 with archetype-on-voice content. Moment window was open; full credit.
competitor diss
Reacted on day 3 with archetype-on-voice content. Moment window was open; full credit.
creator off brand
You issued a values-clear note without naming the creator. Audience read it as principled, not punitive.
Revenue
$32,900.00
ROAS
0.84×
Followers
89,800
Sentiment
68/100