Results

Reach, sentiment, conversion

For instructors

Every drop's results open on five tabs, each answering one question.

Cover shows the drop at a glance, an Editor’s note that names what held the drop back and the one move for the next, its seven-day week, and each reading across every drop so far. Voice Memo shows voice coherence, sentiment, share of voice and cultural capital, and any scar a crisis left. Field Notes takes each moment and the crisis in turn: what the student, or the team, answered and what it earned. Channels shows where the reach went, platform by platform, and what each creator delivered. Ledger shows what the drop earned and cost, the standings, and the budget it carries into the next drop.

Sample shown: one student’s brand in a pod, two drops in. On a team course the same five tabs show the team’s brand, and the standings rank each team against the other brands in its market.

On the Cover · Drop 02

Hour, in print

Drop

Cover line

Magnet

Voice is unmistakably yours: the audience can quote you without looking. At 80 and above, coherence also builds algorithm favor.

Voice coherence

89/100

+1 pts vs prior drop

Cultural capital

66/100

Category presence

Drop revenue

$270,090

1.52× ROAS on new customers

Editor's Note · Drop 02

What this drop says

Voice: The weakest fit was Wren Lockhart, the creator you signed, at 74 out of 100 against your voice.
Moments: Of the week's 5 moments, you answered 3 the day they broke, answered 1 after the day it broke ("Finals season") and left 1 unanswered ("TikTok Shop live").
Crisis: You answered "Creator backlash" the day it broke, in Hour's voice, before it could spread.
Channels: Algorithm favor held or rose on every platform in your plan.

For Drop 3

Weigh every moment while it is live: an answer in your voice earns reach and sentiment, though a few moments are better left alone. This drop left 1 moment unanswered.

In This Issue · The Week Spread

Seven days, in print

Mon → Sun

Day 1
- Instagram's AI label lands on two of your product shots
  Answered on day 1 in Hour's voice: sentiment +3.4, 720 more people reached.
  +3.4
Day 2
- Europe opens a safety review of ashwagandha, and reporters ask about Calm Hour
  Answered on day 2 in Hour's voice: sentiment +2.4, 1,200 more people reached.
  +2.4
- A sleep creator ranks every sleep drink, and Sleep Hour lands mid-tier
  Answered on day 2 in Hour's voice: sentiment +1.9, 1,440 more people reached.
  +1.9
Net +4.3
Day 3
- Finals season: study-with-me streams are everywhere
  Answered on day 3 in Hour's voice: sentiment +2.9, 960 more people reached.
  +2.9
- Crisis
  Backlash: Wren Lockhart is trending, and your sponsored post is in every quote
  Answered the day it broke, in Hour's voice, before it could spread.
  -4.3
Net -1.4

TikTok Shop live selling is booming, and hosts want 20% to sell Hour

Across the campaign · Drop 1 to Drop 2

Voice coherence

89/100

+1 vs Drop 1

Sentiment

86/100

+2 vs Drop 1

Followers

86,298

+659 vs Drop 1

Revenue

$270,090

-$2,749 vs Drop 1

Drop	Voice coherence	Sentiment	Followers	Revenue
Drop 1	87/100	84/100	85,639	$272,838
Drop 2	89/100	86/100	86,298	$270,090