ModernSims/Touring: Social Media

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Step 2 of 6 · Social Media

Creator marketplace

Pick creators and read their risk

For instructors

Creators are a separate page because the choice is the lesson.

Each drop the student, or the team, signs up to three creators from that drop’s marketplace. The decision isn’t just “who has the most followers”: every card shows the creator’s voice fit with the brand voice set in the plan, their niche fit and engagement rate, and a backlash badge marks every creator with a past that can surface: signing one in any drop after the first brings a creator backlash into that drop’s week, unless the week already holds another crisis.

A creator whose voice fit reads 60 or more reaches their full audience; below 60, half of it, and a poor fit pulls the brand's voice coherence down. A good fit also lifts the brand’s voice coherence, and with it the engagement on everything else the brand posts. Preview mode: sign and remove creators freely; nothing is saved.

Roster: 0 / 3 creators picked
Total fees: $0

Drop 1 brings its own crisis, so no creator brings a backlash this drop. From Drop 2, signing a creator with a backlash badge starts a creator backlash in that drop's week, and that creator reaches half as many people. Sign more than one creator with a badge and the backlash still comes once, from the riskiest of them, and only that creator reaches half as many people.

Victor Nakamura

in/victornakamura · LinkedIn · 120k

Fee

$1,500

Founder-CEO of a 60-person software company. Dry LinkedIn posts against hustle culture: staff leave at 6, and he posts the numbers. Read by managers.

ER 5.0%Niche fit 65Voice 60 · full reach

Mara Blake

@marablake · Pinterest · 38k

Fee

$900

Wellness lifestyle pinner. Strong on aesthetic content, ritual photography. Pinterest is her primary; cross-posts to IG occasionally.

ER 4.5%Niche fit 82Voice 46 · half reach

Paloma Villanueva

@palomavilla · Instagram · 175k

Fee

$3,400

Bilingual (English and Spanish) wellness storyteller. Wellness that doesn't cost a fortune. Huge saves and shares, fewer clicks to buy.

ER 4.1%Niche fit 78Voice 80 ✓ · full reach

Remy Render

@remy.render · Instagram · 450k

AI-generated

Fee

$4,800

AI-generated character, labeled as AI on Instagram. Deadpan jokes about being software, glossy renders. Run by a two-person studio. Cheap reach.

ER 2.1%Niche fit 45Voice 48 · half reach Backlash if signed from Drop 2

Ember Cole

@embercole · Instagram · 84k

Fee

$1,400

Wellness microcreator from Portland. Anxious-overthinker energy, vulnerable founder-style storytelling, big on routine content. Audience: women 26-38.

ER 9.2%Niche fit 90Voice 83 ✓ · full reach

Desmond Hale

@deshalerx · X · 110k

Fee

$1,500

Pharmacist who grades supplement claims A to F on X, with the study linked. Dry, blunt, allergic to hype. Audience: health-curious 25-45.

ER 2.8%Niche fit 82Voice 85 ✓ · full reach

Bree Castillo

@shopwithbree · TikTok · 140k

Fee

$1,900

TikTok Shop live host: tasting streams, honest takes, busy comment sections. Usually paid on commission; quotes brands a flat fee per live.

ER 7.0%Niche fit 72Voice 52 · half reach

Wren Lockhart

@wrenwrites · X · 56k

Fee

$1,100

Tech-wellness intersection writer on X. Sharp, opinionated, sometimes contrarian. Audience: founders, tech workers, biohackers.

ER 1.8%Niche fit 60Voice 87 ✓ · full reach Backlash if signed from Drop 2

Beck Thorne

@beckthorne · TikTok · 680k

Fee

$9,500

Sketch comedian with a broad audience and a clean record with sponsors. Off-niche, huge reach. Past partners: a canned-water brand, a cereal startup.

ER 3.8%Niche fit 35Voice 47 · half reach

Saoirse Pham

@sleepwithsaoirse · TikTok · 320k

Fee

$4,200

Sleep-niche TikTok creator: explainers on sleep architecture, nightly rituals, calm narrator energy. Audience: 22-35, mostly women, some Gen Z men.

ER 5.4%Niche fit 95Voice 87 ✓ · full reach