Step 3 of 6 · Social Media
Voice, platforms, pillars, paid
Set Hour's voice. Your first submitted plan locks the archetype for the rest of the simulation; the sliders can move ±10 per drop before whiplash hits.
Archetype: pick one. Your first submitted plan locks it
Pick 2 primary (heavy investment) and up to 2 secondary (presence only).
TikTok
32.0kNative: Short video
Native: Reels
YouTube
6.5kNative: Shorts
X
4.5kNative: Text post
Native: Text post
Native: Image post
Pick 3 of 9. Mismatched pillars hurt voice coherence.
Each pillar shows its fit on each of your platforms, out of 100. The better your pillars fit a platform, the more your posts there reach and engage, and a pillar above 65 also builds that platform's algorithm favor.
How often you post on each selected platform, and in what format.
TikTok
YouTube
Format: how much of what you post is made in each platform's native format. Mostly native earns the platform's algorithm favor each drop, and its content costs 6% more to produce there. Mostly repurposed costs favor, and mixed does neither.
TikTok
Native format: Short video
Native format: Reels
YouTube
Native format: Shorts
Paid media shares this drop's $50,000 budget with creator fees and content production. The bar at the top counts all three.
Room for paid media after creator fees and content production: $46,795
Where paid media goes: drag a handle, or focus it and use the arrow keys, to move share between two objectives.
Pick creators from this drop's marketplace. Their fees come out of this drop's budget.
No creators signed for this drop yet.
In the simulation, this opens the drop's creator marketplace.
Budget left $42,795
Planned $7,205 / $50,000