Step 2 of 6 · Services
Decision form
Price, staffing, training, recovery
Name your property
Pick a brand name for your boutique hotel. This is how you’ll appear on the leaderboard. You can change it before submitting Quarter 1.
Committed this quarter
$360,000
Payroll $280,000 + base operating $80,000. Charged against revenue in the P&L, not against the allocation budget below. Plus $35 per occupied room-night in variable cost.
Budget Available
$906,000.00
Allocated
$94,000.00/ $1,000,000.00
Offering — Product & Pricing
“You’re standing in the lobby of your property, looking at 80 keys on a board. How many should be Standard, Deluxe, Suites — and at what rate? The amenity tier sets what guests touch the moment they walk in. Get this stack wrong and nothing downstream rescues it.”
Product
80 keys on a board, three room classes, one amenity tier. Get the mix wrong and nothing downstream rescues you.
80 rooms split across classes — drag the handles to rebalance.
$35 per occupied room-night — up to $252,000/qtr at full occupancy (7,200 room-nights).
Comfortable amenities — solid mid-tier expectations.
Mix and class settled. Now — at what rate?
Price
Set the rate per class, then decide whether to fund yield management. Under-price and you leave revenue on the table; over-price and the OTAs filter you out.
Target guests: Business Travelers ($195 ideal ADR).
Range $50–$500
Target guests: Romance & Couples ($320 ideal ADR).
Range $100–$800
Target guests: Families with Kids ($380 ideal ADR), Luxury Seekers ($600 ideal ADR).
Range $200–$1,500
Range $0–$200,000 · full effect around $105,000 (the ceiling is 1.9× that)RevPAR uplift peaks at +18% here.