Each student runs a boutique hotel — on your terms.

Services Marketing is grounded in the SERVQUAL gap model and the service recovery paradox. Students manage rooms, staffing, service quality and recovery budget — not a product, an experience. Pick the quarter count, choose your case studies, and let our AI grade every submission against your answer key.

Tour length

~8 minutes

Sim length

4 quarters — you choose

Play mode

Individual

Molded to your course, not the other way around.

Every ModernSims sim is modular by design. Set the round count, choose which case studies run alongside each round, and let our AI grade every submission against your answer key — so you keep the rigor without the stack of papers.

Round count, your call.
Pick the count, set the pace.
Case studies, your pick.
Use all of them, a few, or none.
AI does the grading.
Every answer scored against your key.

What you’ll see

1The briefing — your boutique hotel, the market, the guests.
2The decision form: pricing, staffing, training, recovery budget.
3The research dashboard: SERVQUAL gaps, segment expectations, competitors.
4The results reveal — RevPAR, occupancy, guest satisfaction, recovery wins.
5A case study unlocked alongside the quarter — auto-graded by GPT against your answer key, so you never touch a rubric.
6What you, the instructor, see on the back end.

Start with the briefing

No signup required. We’ll show a free instructor account at the end if you’d like to try it with your name on it.