ModernSims

Step 2 of 6 · Marketing Management & Strategy

Decision form

Price, product, ads, sales force

Preview mode — interactive but no data is saved.

Budget Available

$317,500.00

Total Spending

$932,500.00

Operations — R&D Lab

Operations Wing

“The prototype is on the table. Your engineering leads and logistics team are gathered in the lab, waiting for the green light. Every dial you turn on product specs ripples through the supply chain — higher-grade components, tighter tolerances, bigger bills from manufacturing. And once the product is built, someone has to get it into customers' hands.”

You're making two calls here: what to build and how to sell it.

Product Features

Configure your product's features. Higher values mean better quality but higher production costs.

Energy Efficiency
5
1+$5.00/unit8
Integration
5
1+$8.00/unit8
User Interface
5
1+$6.00/unit8
Security
5
1+$10.00/unit8

COGS per unit: $145.00 • Production cost: $507,500.00

The product is spec'd. Now — how does it reach the customer?

Sales & Distribution

Your VP of Sales is on the line. Every salesperson costs money, but a strong team drives conversions. And the channel split — online vs. retail — needs to match where your target customers actually shop.

Range 0–50 · full effect around 12 (the ceiling is 4.2× that)The salesforce demand curve maxes out at 12 reps. Every rep past that still costs $50,000.

Cost: $250,000.00 ($50,000.00/person)

Online
50%
Retail
50%
Total: 100%