Avery Chen
Marketing Analytics · Brand Strategy
avery.chen@bu.edu · (617) 555-0142 · Boston, MA
Summary
Marketing student with analytics internship experience and a capstone in brand repositioning. Comfortable running tests, reading the results, and turning them into a recommendation a team can act on.
Experience
Marketing Analytics Intern
Brightline Media
Boston, MA · Jun 2025 – Aug 2025
- Built weekly performance reports for 6 client accounts, cutting the manual reporting pass from 4 hours to 40 minutes.
- Ran A/B tests on email campaigns and wrote up which treatments won and why.
- Rebuilt the paid-channel dashboard in Google Analytics so account leads could read spend against pipeline without asking for a pull.
Capstone Project Lead
Boston University Questrom School of Business
Boston, MA · Jan 2026 – May 2026
- Led a four-person team on a repositioning plan for a regional coffee roaster and presented it to the founder.
- Built an Excel allocation model that split a $2M budget across 6 channels and showed the tradeoff at each level of spend.
- Ran customer interviews and coded them into segments, which set the positioning the plan was written against.
Education
B.S. in Business Administration, Marketing
Boston University
Boston, MA · May 2026
Skills
Excel · Google Analytics · A/B testing · Market research